The Great Wall Fengjun 7 EV is the first all-electric pick-up truck from Great Wall Motor (GWM), officially unveiled at the 2019 Chengdu International Auto Show. Marking a pivotal step in GWM Pickup's transition into the new energy vehicle (NEV) space, the model is built on GWM's PEi ladder-frame electric drive platform, designed to deliver a clean and efficient commercial transport solution for specialised industries and urban short-haul logistics.
The Fengjun 7 EV retains the rugged exterior and interior design of its ICE-powered sibling while incorporating signature blue accents characteristic of new energy vehicles. It is positioned primarily for urban short-to-medium-haul logistics, government procurement, and operations within industrial parks. Benefiting from policy incentives for electric vehicles—such as exemptions from urban traffic restrictions and number-plate quotas—it offers practical commercial viability in urban logistics.
Market Tags: Electric Pick-up, Zero-Emission Logistics, Commercial NEV, PEi Platform.
Key Selling Points: Combining the smooth delivery and low operating costs of an electric powertrain with the generous payload capacity of a traditional pick-up truck, it fills a specific market void for all-electric commercial pick-ups in specialised sectors.
R&D Background (2019): Amid the rapid expansion of China's NEV industry and tightening emissions standards, GWM Pickup launched the Fengjun 7 EV to spearhead a cleaner pathway in the pick-up segment. In September 2019, pre-orders opened at the Chengdu Motor Show, with indicative prices ranging from RM256,800 to RM266,800.
Technical Iteration: The Fengjun 7 EV features an advanced integrated electric drive rear axle, eliminating the traditional propeller shaft. This layout represented an innovative structural breakthrough in the pick-up segment at the time, engineered to enhance driveline efficiency while significantly reducing noise, vibration, and harshness (NVH) levels.
Market Trajectory: Serving as an initial exploratory product in the EV space for GWM Pickup, the Fengjun 7 EV was predominantly supplied to government and corporate fleet procurement programmes as well as specialised commercial applications throughout its lifecycle. As GWM subsequently pivoted towards more premium pick-up platforms (such as the GWM POER series) alongside dedicated hybrid and pure electric architectures, the Fengjun 7 EV successfully concluded its mission as a pioneer model.
Competitive Landscape: Due to its early entry into a nascent segment, market demand for the Fengjun 7 EV remained relatively niche. In the commercial arena, it competed against conventional ICE light commercial vehicles and subsequent electric pick-up offerings from competing marques.
Customer Reception: The model earned steady recognition from government agencies and professional logistics fleet operators, who favoured its low running costs and unrestricted urban road access. However, constrained by the battery energy density and acquisition costs typical of the 2019–2020 period, its adoption rate in the private retail market remained modest.
Electric Powertrain Architecture: Powered by a 60.76 kWh ternary lithium battery pack, the vehicle delivers a combined driving range of 300 km. The battery casing combines an aluminium alloy lower tray with an SMC carbon-fibre-reinforced composite upper cover, achieving lightweight construction while maintaining high structural rigidity.
Motor & Performance: The electric motor produces a maximum power of 150 kW and a peak torque of 300 Nm. The integrated e-axle layout bypasses the central propshaft, directing power straight to the wheels to achieve a 0–100 km/h acceleration in under 9 seconds—substantially outperforming conventional ICE-powered commercial pick-up trucks.
Safety & Smart Features: The Fengjun 7 EV is engineered with robust passive safety provisions, including a high-strength chassis frame, automatic high-voltage power cut-off on collision, and crash-activated door unlocking. Inside, it features an intelligent voice recognition system jointly developed by GWM and iFLYTEK with over-the-air (OTA) update capabilities, setting a high standard for on-board connectivity among workhorse pick-ups of its era.
As of 2026, GWM Pickup's strategic focus has fully transitioned towards intelligent, premium, and multi-powertrain architectures (including Hi4-T). While the Fengjun 7 EV has completed its product lifecycle, the technical expertise gained from its PEi ladder-frame EV platform, integrated e-axle development, and extreme-climate powertrain calibration (-20°C to 55°C) has been deeply integrated into GWM's next-generation electric and hybrid pick-up platforms. Moving forward, GWM Pickup will continue to advance its "clean mobility" global strategy, progressively electrifying its entire pick-up portfolio.
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